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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its significance in the global economy, which remains robust regardless of economic conditions. The import/export market encompasses various categories, including capital goods, consumer products, and food items, and is valued in the hundreds of billions of dollars. Goldschein emphasizes the longstanding nature of trade and how it facilitates access to global products, such as clothing from China and cars from Germany. He encourages aspiring entrepreneurs to identify potentially popular products in other markets and explore avenues for importing and exporting. He notes different business models, such as establishing an export management company (EMC) to assist domestic businesses in reaching foreign markets.