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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing the enduring market for global trade across various categories, including capital goods, consumer products, and food. He highlights that this industry is worth hundreds of billions of dollars and has existed for centuries, enabling the trading of goods like clothing, olive oil, and cars across countries. If you have identified a product suitable for a different market, it may be time to consider importing or exporting it as a business opportunity. Goldschein also mentions different models, such as an Export Management Company (EMC), which manages exports for domestic businesses aiming to reach new markets.