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In this video, Eric Goldschein from Fundera discusses starting an import/export business. He highlights the enduring nature of the import/export market, regardless of global economic conditions, encompassing categories like capital goods, consumer goods, and food. The industry is worth hundreds of billions of dollars, facilitating trade in products worldwide, such as clothing from China and cars from Germany. He encourages viewers who have identified potentially successful products for other markets to explore import/export opportunities. Goldschein also mentions different business models, including Export Management Companies (EMCs), which help domestic businesses sell in foreign markets.