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In this tutorial, Eric Goldschein discusses starting an import/export business, highlighting its enduring relevance despite global economic fluctuations. He emphasizes that the import-export market spans various categories including consumer goods, equipment, and food, representing hundreds of billions in trade. Goldschein notes that trade has been a fundamental human activity, facilitating the exchange of diverse products worldwide, like clothing from China and cars from Germany. He encourages exploring products that may succeed in different markets and mentions various business models, such as an export management company (EMC), which helps domestic businesses sell abroad.