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In this video, Eric Goldschein from Fundera discusses the potential of starting an import/export business, emphasizing that the market remains robust regardless of global economic conditions. The import/export industry encompasses a wide range of goods, including capital goods, consumer products, and food and beverages, amounting to hundreds of billions of dollars. Trading has been a fundamental practice throughout history, enabling access to products from various countries. Goldschein encourages viewers to identify a promising product for a different market and explore the import/export business model. He mentions different types of import/export businesses, including export management companies (EMCs), which assist domestic businesses in selling to foreign markets.