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In this video, Eric Goldschein discusses the potential of starting an import/export business, highlighting its resilience amidst global economic fluctuations. The import/export market encompasses various categories, such as capital goods, consumer goods, and food, amounting to hundreds of billions in value. Goldschein emphasizes the historical significance of trade, linking it to everyday products sourced globally, like clothing from China and olive oil from Spain. He encourages entrepreneurs to explore importing or exporting products that could succeed in other markets. Additionally, he introduces the concept of an export management company (EMC), which facilitates exports for domestic businesses targeting foreign markets.