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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its enduring relevance regardless of global economic conditions. The import/export market encompasses a wide range of products, including capital goods, consumer items, and food. Goldschein highlights that this industry is worth hundreds of billions of dollars and has been fundamental to trade throughout history. He encourages viewers to consider products they believe could succeed in different markets, prompting them to explore opportunities in importing and exporting. Additionally, he mentions alternative business models, such as starting an export management company (EMC) that assists domestic businesses in entering foreign markets.