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In this video, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its resilience regardless of the global economy. The import/export market encompasses various categories, including capital goods, consumer goods, equipment, and food, representing hundreds of billions of dollars in trade. Goldschein highlights the historical significance of trade, noting that products like clothing from China and olive oil from Spain are made accessible through import/export activities. He encourages viewers to explore potential products to trade in other markets and introduces different business models, such as setting up an export management company (EMC), which facilitates exports for domestic businesses aiming to reach international customers.