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In this tutorial, Eric Goldschein from Fundera discusses the opportunities in starting an import/export business. He emphasizes that regardless of global economic conditions, the import-export market remains lucrative, spanning hundreds of billions of dollars across various categories including capital goods, consumer goods, and food and beverages. Goldschein highlights the historical significance of trade, showing how it enables the movement of products like clothing, olive oil, and cars across borders. He encourages entrepreneurs to identify products that could succeed in other markets and consider various business models, such as establishing an export management company (EMC) that facilitates the export of goods for domestic businesses targeting foreign markets.