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In a tutorial by Eric Goldschein from Fundera, the focus is on starting an import/export business, highlighting its constant relevance despite global economic fluctuations. The import/export market encompasses a wide range of products, including capital goods, consumer goods, and food items, representing an industry worth hundreds of billions of dollars. Trade has been a fundamental aspect of human activity for centuries, enabling access to worldwide products like clothing from China and cars from Germany. Goldschein encourages those who have identified a promising product in a different market to explore the possibility of importing or exporting. He notes that various business models exist, such as starting an Export Management Company (EMC) that assists domestic businesses in selling internationally.