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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its resilience amidst global economic fluctuations. The import-export market spans various categories, including capital goods, consumer goods, and food and beverages, representing a multi-billion-dollar industry rooted in historical trade practices. Goldschein encourages entrepreneurs to identify products with potential in new markets and explore avenues for import/export opportunities. He also highlights different business models, such as starting an Export Management Company (EMC), which serves domestic businesses looking to reach foreign markets.