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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, highlighting the consistent demand for this industry regardless of global economic conditions. The import-export market encompasses various sectors, including capital goods, consumer goods, and food products, generating hundreds of billions of dollars. He emphasizes the long history of trade as a means to access diverse products globally, such as clothing from China or cars from Germany. For those interested in this venture, he suggests identifying a product with potential in another market. Additionally, he mentions different business models, such as an export management company (EMC), which assists domestic businesses in reaching new markets.