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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing the consistent demand in the global market regardless of economic fluctuations. The import/export industry encompasses a wide range of products, including consumer goods and capital equipment, generating hundreds of billions of dollars. Goldschein highlights the historical significance of trade, illustrating how products like clothing from China or cars from Germany are sourced globally. He encourages entrepreneurs to identify products with potential in different markets and explore business opportunities. Additionally, he introduces the concept of an export management company (EMC), which facilitates exports for domestic businesses seeking new markets.