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In this video, Eric Goldschein discusses the potential of starting an import/export business, emphasizing its resilience in various economic climates. The import/export market spans multiple sectors, including capital goods, consumer goods, and food and beverages, contributing hundreds of billions of dollars annually. He highlights the historical significance of trade, noting that it facilitates the exchange of products worldwide, like clothing from China and cars from Germany. For those with a promising product for another market, he encourages exploring import/export opportunities. Additionally, he mentions different business models, such as an export management company (EMC), which helps domestic businesses sell internationally.