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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, highlighting the constant demand in this sector regardless of the global economy. The import/export market spans various categories, including capital goods, consumer goods, and food and beverages, and is valued at hundreds of billions of dollars. He emphasizes the historical significance of trade, citing examples like sourcing clothing from China and olive oil from Spain. Individuals are encouraged to explore the potential of products that could succeed in other markets. Goldschein also introduces different business models, such as an Export Management Company (EMC), which facilitates the export of goods for domestic businesses targeting foreign markets.