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In this video tutorial, Eric Goldschein from Fundera discusses the fundamentals of starting an import/export business. He emphasizes the consistent demand for importing and exporting across various sectors, including capital goods, consumer goods, and food products, which collectively generate hundreds of billions of dollars. The importance of trade throughout history is highlighted, showcasing how goods such as clothing from China and cars from Germany are exchanged globally. Goldschein encourages viewers who have identified a product with potential in another market to consider starting an import/export venture. He notes that there are different types of import/export businesses, including export management companies (EMCs), which facilitate the export of goods for domestic businesses aiming to access foreign markets.