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In this video, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its resilience in the global economy. Regardless of economic conditions, the market for importing and exporting, covering a range of goods like capital items, consumer products, food, and beverages, is substantial, valued at hundreds of billions of dollars. He highlights the historical significance of trade, noting its role in accessing various international products, such as clothing from China and cars from Germany. If you identify a product with potential in another market, it's time to consider import/export as a business opportunity, mentioning the option to create an export management company (EMC) that facilitates sales for domestic businesses targeting new markets.