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In this tutorial, Eric Goldschein from Fundera discusses the potential of starting an import/export business, emphasizing its consistent relevance regardless of global economic conditions. The import/export market encompasses a wide range of categories, such as consumer goods, equipment, and food and beverages, contributing to an industry valued at hundreds of billions of dollars. He highlights the historical significance of trade and how it enables access to global products. If you identify a product with appeal in another market, it's time to explore import/export opportunities. He also notes different business models, including starting an export management company (EMC), which handles exporting goods for domestic businesses targeting new markets.