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In this segment, Eric Goldschein from Fundera discusses the potential of starting an import/export business. He emphasizes that regardless of global economic shifts, the import/export market remains robust, encompassing various products such as consumer goods, capital goods, and food items, representing a multi-billion dollar industry. The tutorial highlights the historical significance of trade, illustrating how countries export and import diverse products. Entrepreneurs are encouraged to identify products with market potential and explore importing or exporting them as a business venture. Additionally, Goldschein introduces the concept of an Export Management Company (EMC), which exports goods for domestic businesses eager to access new markets.