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In this video, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its enduring market value regardless of global economic conditions. The import/export industry spans various categories, including capital and consumer goods, and is worth hundreds of billions of dollars. He highlights the significance of trade throughout history and its role in distributing products globally, such as clothing from China and cars from Germany. Goldschein encourages viewers to identify potential products for different markets and explore opportunities in this field. He also mentions different business models, including Export Management Companies (EMCs), which assist domestic businesses in selling internationally.