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In this video, Eric Goldschein from Fundera discusses the opportunities in starting an import/export business. He emphasizes that the import-export market remains robust regardless of the global economy, encompassing various sectors such as capital goods, consumer products, equipment, and food. The industry is valued in the hundreds of billions, driven by the longstanding tradition of trade. Goldschein encourages identifying a promising product for international markets and pursuing import/export avenues to establish a business. He also mentions different business models, including the export management company (EMC), which handles exports for domestic firms targeting foreign markets.