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In this tutorial, Eric Goldschein discusses the potential of starting an import/export business. He emphasizes that despite global economic fluctuations, the import/export market is consistently valuable, covering a wide range of products including capital goods, consumer goods, and food and beverages. Goldschein highlights the historical significance of trade and its role in accessing diverse products globally, such as clothing from China and olive oil from Spain. He encourages entrepreneurs to identify products that may succeed in new markets and to consider different business models, such as an Export Management Company (EMC), which facilitates international sales for domestic firms.