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In this video, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its resilience regardless of global economic conditions. The import/export market encompasses a wide range of products, from capital goods to consumer items, contributing hundreds of billions of dollars annually. Goldschein highlights the historical significance of trade, illustrating how global products like clothing from China or olive oil from Spain reach consumers. He encourages viewers to explore potential products for international markets and offers insights into different business models, such as an export management company (EMC), which facilitates exports for domestic businesses targeting overseas markets.