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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing its relevance regardless of the global economy. The import-export market encompasses various categories, including capital goods, consumer goods, and food and beverages, generating hundreds of billions of dollars. He highlights the importance of trade throughout history, illustrating how we access products from different countries, like clothing from China or olive oil from Spain. If someone identifies a product with potential in another market, they should explore how to import or export it as a business. Goldschein mentions different types of import/export businesses, including export management companies (EMCs) that handle exports for domestic businesses aiming to reach new markets.