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In this tutorial, Eric Goldschein discusses the potential of starting an import/export business, emphasizing its relevance regardless of the global economy. The import-export market encompasses various categories including capital goods, consumer goods, equipment, and food, generating hundreds of billions of dollars. Trade has been a fundamental aspect of human activity, enabling access to international products like clothing from China or olive oil from Spain. Entrepreneurs are encouraged to consider products that may succeed in new markets. He also mentions different business models, such as an Export Management Company (EMC), which facilitates the export of goods for domestic businesses looking to enter foreign markets.