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In this video, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its resilience in the global economy. The import/export market encompasses numerous categories, including capital goods, consumer goods, and food and beverage, generating hundreds of billions in revenue. Trade has existed for centuries, enabling the exchange of products like clothing from China and cars from Germany. If you have identified a promising product for a different market, it's an opportunity to venture into import/export. Goldschein mentions the different business models available, such as an Export Management Company (EMC), which exports goods for domestic businesses targeting international markets.