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In this video, Eric Goldschein from Fundera discusses the potential of starting an import/export business. He emphasizes that despite fluctuations in the global economy, the import/export market remains robust, encompassing various categories such as capital goods, consumer goods, and food and beverages. The industry is valued in the hundreds of billions of dollars due to its historical significance in trade. Goldschein encourages identifying a product with potential in a different market as a starting point for the business. He also highlights different types of import/export businesses, including export management companies (EMCs), which focus on exporting goods for domestic businesses aiming to access new markets.