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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing that this market is resilient regardless of the global economy. He highlights the vastness of the industry, encompassing various categories like capital goods, consumer goods, and food and beverage, worth hundreds of billions of dollars. Goldschein explains that trade has been fundamental throughout history, facilitating access to products from different countries, such as clothing from China or olive oil from Spain. He encourages viewers to identify products that could succeed in new markets and explore opportunities in importing or exporting, mentioning options like starting an export management company (EMC) to help domestic businesses reach different markets.