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In this tutorial, Eric Goldschein from Fundera discusses the importance and potential of starting an import/export business, highlighting its stability despite global economic fluctuations. He notes that the industry encompasses a wide range of products, including capital goods, consumer goods, and food, and is worth hundreds of billions of dollars. Trade has been a fundamental aspect of human society, enabling the distribution of diverse products worldwide. Goldschein encourages entrepreneurs to identify products with potential in new markets and explore opportunities for importing or exporting them. He mentions different business models, such as starting an export management company (EMC) to facilitate domestic businesses in selling to international markets.