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In this video tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing the consistent demand for this industry regardless of global economic conditions. The import/export market encompasses various categories, including capital goods, consumer goods, equipment, and food and beverages, representing a significant financial opportunity. He highlights the historical significance of trade and how it facilitates the exchange of products, such as clothing from China and olive oil from Spain. Goldschein encourages viewers to identify products with potential in foreign markets and explore avenues for importing or exporting. He also introduces the concept of an export management company (EMC), which helps domestic businesses sell goods internationally.