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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its enduring relevance regardless of the global economy. He notes that the import-export market spans hundreds of billions of dollars and encompasses various categories, including capital goods, consumer goods, and food. Goldschein highlights the historical significance of trade, illustrating how products like clothing and olive oil are sourced from different countries. He encourages aspiring entrepreneurs to identify promising products for other markets and consider different business models, such as an export management company (EMC), which facilitates exporting goods for domestic businesses.