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In this tutorial, Eric Goldschein discusses starting an import/export business, highlighting its resilience regardless of global economic conditions. The import-export market encompasses various categories, including capital goods, consumer goods, equipment, and food, with an industry value in the hundreds of billions. He emphasizes the historical significance of trade, illustrated by the global exchange of products like clothing and cars. If you identify a product with potential in a different market, it's an opportunity to develop a business. Additionally, he mentions different business models, such as an export management company (EMC), which facilitates the export of goods for domestic businesses to access foreign markets.