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In this tutorial, Eric Goldschein from Fundera discusses the fundamentals of starting an import/export business. He highlights that, despite fluctuations in the global economy, the import/export market remains robust, dealing with various categories such as capital goods, consumer goods, equipment, and food. The industry is worth hundreds of billions of dollars and has existed as long as trade itself. Goldschein encourages aspiring entrepreneurs to identify products with potential in other markets and explore methods for importing or exporting them. He also mentions different business types, such as starting an export management company (EMC), which facilitates exports for domestic businesses targeting foreign markets.