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In this video, Eric Goldschein from Fundera discusses starting an import/export business. He highlights that the import/export market remains robust regardless of the global economy, encompassing various categories such as capital goods, consumer goods, and food and beverage. This industry is significant, worth hundreds of billions of dollars, as trade has existed throughout human history. The video encourages viewers to explore importing or exporting products they believe have potential in different markets. Goldschein also mentions different business models, including starting an export management company (EMC), which helps domestic businesses sell to foreign markets.