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In this video, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its robustness regardless of the global economy's state. The import/export market spans various categories, including capital goods, consumer goods, and food, amounting to hundreds of billions of dollars. He emphasizes that trade has existed for as long as humanity itself, enabling the exchange of products like clothing from China and cars from Germany. If you have identified a product with potential in another market, it's time to consider importing or exporting it as a business opportunity. Goldschein also mentions different types of import/export businesses, such as an export management company (EMC), which facilitates exports for domestic businesses targeting foreign markets.