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In this video tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its resilience regardless of global economic conditions. The import-export market spans various categories, including capital goods, consumer goods, and food, generating hundreds of billions of dollars. He highlights the historical significance of trade, illustrating it with examples like sourcing clothing from China and cars from Germany. Goldschein encourages viewers to identify products that could succeed in new markets and explore opportunities for importing and exporting them. He also mentions different business models, such as an export management company (EMC), which facilitates exports for domestic businesses entering foreign markets.