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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing the industry's resilience regardless of global economic conditions. With a market worth hundreds of billions, import/export involves various categories such as capital goods, consumer goods, and food and beverages. The speaker notes that trade has existed for centuries, facilitating the transfer of products like clothing from China and olive oil from Spain. If you identify a product with potential in another market, it’s an opportunity to establish a business. He also highlights different types of import/export businesses, including starting an Export Management Company (EMC) that assists domestic businesses in selling to international markets.