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Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its resilience regardless of the global economy. The import/export market spans various categories, including capital goods, consumer goods, and food and beverages, contributing to an industry worth hundreds of billions of dollars. Trade has existed for centuries, facilitating the exchange of products like clothing, olive oil, and cars across borders. Identifying a promising product for a new market is a crucial step in establishing this business. Goldschein also notes the existence of different types of import/export businesses, such as export management companies (EMC), which handle exports for domestic businesses aiming to reach new markets.