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In this video tutorial, Eric Goldschein from Fundera discusses the potential of starting an import/export business, emphasizing its continual relevance despite global economic fluctuations. The import/export market spans various categories, including capital goods, consumer goods, and food products, representing hundreds of billions of dollars. The tutorial highlights the historical significance of trade and illustrates how products like clothing, olive oil, and cars are exchanged globally. For aspiring entrepreneurs, identifying a product suitable for a different market is crucial. Additionally, it outlines different business models, such as starting an export management company (EMC) that facilitates exports for domestic businesses targeting new markets.