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In this video, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its enduring relevance despite global economic fluctuations. The import/export market encompasses various sectors, including capital goods, consumer goods, equipment, and food. This industry generates hundreds of billions of dollars because trade has existed for centuries, allowing the exchange of products like clothing from China and olive oil from Spain. Goldschein encourages viewers to identify promising products for different markets and offers insights into various business models, such as establishing an Export Management Company (EMC), which facilitates exports for domestic businesses targeting international markets.