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In this video, Eric Goldschein from Fundera discusses the opportunities in starting an import/export business. He emphasizes that regardless of global economic conditions, the import/export market remains robust and worth hundreds of billions of dollars. The video highlights various product categories such as capital goods, consumer goods, and food and beverages that are involved in this industry. Goldschein encourages viewers to identify products that could succeed in new markets and explore the potential for import/export ventures. He introduces the concept of an Export Management Company (EMC), which exports goods on behalf of domestic businesses seeking to enter different markets.