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In this tutorial, Eric Goldschein discusses starting an import/export business, highlighting its resilience in any global economy. He emphasizes the market's vastness, covering various categories such as consumer goods, capital goods, and food products, contributing to a multi-billion dollar industry. Trade has been a fundamental aspect of society, enabling the exchange of products globally, like clothing from China and olive oil from Spain. If you identify a promising product for another market, now is the time to consider importing or exporting it as a business venture. He also mentions different models, like an export management company (EMC), which facilitates domestic businesses in selling goods internationally.