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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing its resilience regardless of the global economy. The import/export market involves a variety of goods, such as capital goods, consumer products, and food, amounting to hundreds of billions of dollars. He highlights the historical significance of trade in acquiring products from different countries, like clothing from China and olive oil from Spain. If you have identified a product that could succeed in another market, there's potential for a business venture. Goldschein also mentions different types of import/export businesses, including export management companies (EMCs), which facilitate exporting goods for domestic companies seeking to enter new markets.