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In this video, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its significant potential despite global economic fluctuations. Importing and exporting encompasses a vast market, dealing with various goods like capital items, consumer products, and food and beverages, representing hundreds of billions of dollars. He emphasizes trade's historical importance, facilitating access to products from different countries. If you identify a promising product for another market, it's essential to explore its import/export potential. Goldschein mentions various business models, including starting an Export Management Company (EMC), which manages exports for domestic businesses targeting international markets.