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In this tutorial, Eric Goldschein from Fundera discusses the potential of starting an import/export business, highlighting its resilience regardless of global economic conditions. He emphasizes that the industry encompasses multiple categories, including capital goods, consumer goods, and food and beverage, representing hundreds of billions in trade. Goldschein points out that importing and exporting are fundamental to global commerce, enabling access to products like clothing from China and cars from Germany. He encourages viewers to identify products with market potential and consider various business models, such as an Export Management Company (EMC), which helps domestic businesses reach foreign markets.