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In this video, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing the industry's resilience regardless of global economic conditions. The import/export market spans various categories, including capital goods, consumer goods, and food and beverages, representing a multi-billion dollar industry rooted in the history of trade. He encourages viewers to identify products that could succeed in different markets and explore import/export opportunities. Goldschein also mentions different business models, such as an Export Management Company (EMC), which exports goods on behalf of domestic businesses aiming to reach new markets.