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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing its resilience regardless of global economic conditions. The import/export market encompasses diverse categories, including capital goods, consumer goods, and food, generating hundreds of billions in revenue. He highlights the historical significance of trade, illustrating how goods like clothing and cars are sourced from various countries. If one identifies a potentially successful product for a different market, exploring import/export possibilities can lead to business opportunities. Goldschein notes different business models, including starting an export management company (EMC), which handles the export of goods for domestic businesses aiming to reach international markets.