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In this tutorial, Eric Goldschein discusses the potential of starting an import/export business, emphasizing that the market remains robust regardless of global economic conditions. The import/export industry encompasses a wide range of products, from capital goods to consumer items, and is valued in the hundreds of billions of dollars. Trade has been a crucial part of human activity, facilitating access to diverse products worldwide, such as clothing from China or olive oil from Spain. Entrepreneurs are encouraged to explore exporting products they believe will succeed in new markets. Additionally, he introduces the concept of an Export Management Company (EMC), which serves domestic businesses looking to enter different markets.