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In this video, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its resilience and profitability in the global economy. The import/export market encompasses various categories, including capital goods, consumer goods, and food and beverages, generating hundreds of billions of dollars. He emphasizes the historical significance of trade in human civilization, exemplifying how products like clothing from China and olive oil from Spain reach different markets. Goldschein encourages viewers to identify products with potential in foreign markets and explores different business models, such as starting an export management company (EMC), which helps domestic businesses sell internationally.