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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, highlighting its resilience regardless of economic conditions. He emphasizes that the import/export market encompasses a vast range of categories, including capital goods and food, contributing to a multi-billion dollar industry. The concept of trade has existed for centuries, facilitating access to global products like clothing, olive oil, and vehicles. Goldschein encourages individuals to consider products they believe would succeed in new markets and explore opportunities to import or export them. He also notes the different types of import/export businesses, such as Export Management Companies (EMCs), which assist domestic businesses in reaching international markets.